Branded Title Check

Home/Press/Resources/Branded Title Check

FREE CARFAX Branded Title Check

Begin here to see if a branded title was reported to CARFAX for your vehicle or any car, making it potentially unsafe. DMVs require permanent title marks for many vehicles that have been badly damaged by fires, crashes, floods, or been affected by odometer rollback.* *
Please provide a valid VIN
No records found for this vehicle
Please provide a valid E-mail

CARFAX Branded Title Check Results

Good News! No branded title was reported to CARFAX.
Bad News! A branded title was reported, get the CARFAX.
Engine Type
Manufactured In
The CARFAX database contains
on this
that may confirm a clean history or uncover potential problems. Order the CARFAX Vehicle History Report to see all the information reported on this vehicle.

*By entering your VIN and email above, you create a FREE account and agree to the Terms of Use and Privacy Statement.

What is a Branded Title?

If you’re purchasing a used car, it’s important to know whether the vehicle has been in a major collision or suffered some other type of serious damage. This information will usually be reflected in the car’s title. If the car has been significantly compromised in any way, it will be assigned a branded title.

Title branding is handled by a state agency, and it can’t be executed by a private party.

Common Types of Title Brands

A title’s brand provides insight into what kind of damage the vehicle has suffered. For example, different brands are assigned to let you know if a vehicle has been submerged in a flood, or if it has previously been returned for excessive defects that could affect its safety on the road.

Below are some of the most common types of title brands. Different states may have varying definitions for the brands used, so it’s important to check in with your local Department of Motor Vehicles for specific insight into what each brand means in your state.

1. Lemon Title Brand

Most states have laws that allow consumers to return new cars that have proven to be excessively defective. These laws are known as lemon laws, and they work to protect consumers who have purchased poorly made products. Lemon laws set clear parameters regarding what kind of defects qualify a car for return. However, these laws vary from state to state, and a car that is deemed a lemon in one state may not meet the minimum requirements for this designation in another.

While different states have different definitions for what constitutes a lemon, this designation typically has a common thread: It aims to identify cars with defects that can make the vehicle unsafe to drive. If a consumer has used lemon law protections to return a car, this brand will be reflected on the vehicle’s title if it is sold as a used car at a future date. This brand – known as a lemon title brand – can be reflected on the used car’s CARFAX Vehicle History Report.

2. Odometer Rollback Title Brand

A car’s mileage has a profound impact on its value. All other things being equal, a used car that’s barely been driven will fetch a higher price than one with lots of miles on the odometer. With this in mind, dishonest sellers may alter the reading of a used car’s odometer so that it reflects less miles than the car has actually driven. This is known as odometer rollback, and it is illegal.

Odometer rollback can be hard to detect, and in many cases, it takes a skilled mechanic to identify whether a car has been tampered with in this way. If it’s been proven that a vehicle’s odometer has been rolled back by a seller, it will be given an odometer rollback title brand. A CARFAX Vehicle History Report can help you can identify whether a used car’s title has ever received this brand. You can also get a free Odometer Fraud Check by visiting our Odometer Rollback page.

3. Salvage Title Brand

If a vehicle suffers damage that costs more to repair than its fair market value, it may be issued a salvage title. These titles are commonly issued in situations where an insurance company has declared a policyholder’s vehicle to be a total loss. A salvage title brand is not necessarily a reason for refusing to purchase a used car, but having this information available can help you make an informed decision.

Not all states have the same definition for what constitutes a salvage title, and this can cause a car’s record to sometimes get wiped clean as it moves from one state to the next. A CARFAX Vehicle History Report can provide you with a quick and easy way of determining whether a car has ever been issued a salvage title.

4. Water Damage Title Brand

Floods can be devastating, and they can be especially damaging to the cars that survive them. Flood water can cause mildew and mold in a car’s interior, and it can ruin the health of its engine. Even though you may not live in an area prone to the types of storms that cause flooding, you may still encounter flood-damaged vehicles on the used car market. This is because many flood-damaged cars travel across state borders in their search to find buyers.

If a vehicle has been compromised by a flood or some other type of water damage, it will be given a water damage title brand. A CARFAX Vehicle History Report can let you know if a car’s title has ever been branded for water damage. For more information, visit our Flood-damaged Cars page, where you can also get a free CARFAX Flood Check to see if water damage has been reported on your vehicle.

What is Title Washing?

Different states have different interpretations of what qualifies a car to be branded in a certain way. These variances can sometimes cause a car whose title has been branded in one state to lose this branding if it’s put up for sale in a state with different laws. A dishonest seller can take advantage of this by selectively selling a car is a state in which the vehicle’s previous title brand isn’t recognized. This is known as title washing.

The best way to avoid purchasing a used car whose title has been washed is to invest in a CARFAX Vehicle History Report. This report will give you a thorough and complete picture of all brands that have ever been attached to a used car’s title.


By | 2018-02-02T16:10:21+00:00 November 17th, 2016|Comments Off on Branded Title Check