Enhanced CoVideo Email Tool With CARFAX Integration Helps Boost Customer Conversion Rates

For further information: Christopher Basso, Carfax Public Relations, Phone (703) 934-2664

NORCROSS, Ga. (Jun. 25, 2012) -- EasyCare and Carfax are partnering to provide Carfax Vehicle History Reports automatically within the EasyCare CoVideo video email tool. Dealers using EasyCare CoVideo and Carfax can immediately deliver Carfax information to prospective customers visiting the dealer's website or within personalized video email internet lead responses. Providing a Carfax Report up front builds consumer confidence and helps turn more prospective buyers into your customers.

"It seems like every one of my customers asks me for the Carfax Vehicle History Report," said Danny Pereira, sales manager at Wade Ford in Smyrna, Ga. "We offer Carfax Vehicle History Reports on our website for their convenience. Now, I can use my EasyCare CoVideo to personalize my communications in video while proactively sending them the Carfax Report linked directly from my video template. That is what I refer to as an exceptional customer experience. My customers love it, and that is translating into better conversion rates."

The EasyCare CoVideo email tool is an extremely effective form of communication between dealership personnel and potential customers. It creates more of the personal interaction that used car shoppers crave. Along with giving consumers access to valuable Carfax information, EasyCare CoVideo delivers a personal video email as well as visual details of vehicles for sale as a response to a customer lead. Online shoppers get the information they need to make an educated buying decision without having to navigate through other websites or leave the comfort of their homes.

"Most dealers today communicate to their customers and prospects using email," said Mike Delong, national director of EasyCare CoVideo. "The quicker the response to an internet lead, the better chance of a sale. But, no email, even with its bold-typed words and colorful graphic, can replace the passionate voice inflections of the face-to-face communications EasyCare CoVideo provides. Consumers open video email more often than text and we have clear evidence that the consumer is responding better to personalized video than to traditional text based e mails."

"Carfax Reports are proven to influence a buyer's dealer choice and improve inventory turn," said Chris Basso, communications director at Carfax. "EasyCare CoVideo offers a unique solution for dealers to put the information prospective buyers want right in front of them. You start building trust further up in the customer's buying process and help make their whole shopping experience better."

About EasyCare, an Automobile Protection Corporation – APCO Brand (www.easycare.com)

Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer's vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO's benefits are provided under the EasyCare brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and 24/7 personal concierge service, and more.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is integrated with over 250 acquisition and inventory companies and is the vehicle history provider of choice for 34 manufacturer Certified programs plus 2,000 automotive Web sites. Online shoppers view Carfax® Vehicle History Reports™ included with dealer listings more than 114 million times a year to buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.

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