Cargigi Teams With CARFAX To Boost Online Sales

For further information: Christopher Basso, Carfax Public Relations, Phone (703) 934-2664

ALISO VIEJO, Calif. (Jul. 28, 2011) – Cargigi, one of the industry’s most effective Internet sales lead generators, has enhanced its vehicle marketing solutions with the help of Carfax. Now, subscribing dealers can have vehicle history information from Carfax added to their inventory marketed online. Providing this information up-front to online shoppers builds confidence and influences their dealer choice.

“Partnering with Carfax enables us to assist our dealers in representing the quality of their pre-owned offerings,” said Rick Ashby, Co-founder and Executive Vice President of Cargigi. “It also provides potential buyers with immediate, cost free access to critical information regarding the historic background of the vehicle(s) they are interested in purchasing. Due to the consumer traffic we generate, dealers are able to get tremendous exposure for their pre-owned inventory as well as quality, targeted, first-party leads and selling opportunities regarding specific pre-owned vehicles.”

Cargigi leverages the Carfax brand to attract more buyers and further increase the visibility of a dealer’s inventory. Vehicle listings posted by Cargigi on many of the leading free classifieds websites can include Carfax Vehicle History Reports purchased by dealers. Used car shoppers can view the reports free by clicking the ‘Show Me the Carfax’ logo on each listing.

“Online leads are vital to our business,” said Andy Graff, Director of Sales at Galpin Ford. “We’re very excited that Cargigi has partnered with Carfax. It’s a great benefit that we expect will drive even more shoppers from the Cargigi online network to our store.”

In addition, shoppers can click directly to the vehicle details on a dealer’s Facebook page to see vehicle history highlights from Carfax. Vehicle videos created by Cargigi for Facebook and YouTube may also include Carfax information.

About Cargigi (www.cargigi.com)

Cargigi has quickly become the dealer’s choice in cost effective online advertising and marketing. Since Cargigi’s roll out in April, 2009, Cargigi has acquired a very impressive list of stand-alone auto dealership clients as well as most of the publically traded automotive groups. Cargigi’s proprietary Live Market Monitor (LMM) provides authorized dealership personnel with critical information regarding the activity of every vehicle as it relates to ad view activity. In addition to a high level of phone leads, all e-mail leads include customer and vehicle details as well as a listing of all vehicles the customer has viewed not only in the dealer’s inventory but all vehicles the shopper has view in all other inventories marketed by Cargigi. Cargigi’s LMM Posting Report provides dealers with quick viewing access to all vehicle ads that have been published. YTD 2011, Cargigi has generated over 280 million unique ad views. Currently, Cargigi generates more than 1.8 million unique ad views each day.

Interested dealerships can visit www.cargigi.com to learn more and to view the ongoing ad view (Click-Thrus) updates that take place every few seconds as a result of Cargigi's effective advertising strategy and ad publishing expertise. Since mid-April, 2009, Cargigi has signed-up thousands of auto dealerships nationally on their best in class advertising and marketing service. The service is provided month-to-month and there is no set-up fee required.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is integrated with over 250 acquisition and inventory companies and is the vehicle history provider of choice for 31 manufacturer Certified programs plus 2,000 automotive Web sites. Online shoppers view Carfax® Vehicle History Reports™ included with dealer listings more than 85 million times a year to buy with more confidence.

Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com. Connect with us on Facebook, LinkedIn and Twitter@CarfaxReports and watch us on YouTube. Friend Car Fox on Facebook and follow him on Twitter@TheCarFox. Download the ‘Carfax for Dealers’ mobile app in the App StoreSM and Android MarketSM.