CARFAX Unveils Free Online Resource Kit for Dealers

For further information: Christopher Basso, Carfax Public Relations, Phone (703) 934-2664

CENTREVILLE, Va. (Feb. 4, 2013) – Carfax has launched a new website to help dealers build more confidence with potential buyers through their advertising. A catalog of free advertising assets that leverage the trusted Carfax brand is available to all Carfax-subscribing dealers and their ad agencies. Dealers can access the site simply by logging into their account at www.carfaxonline.com.

Since the launch of the ‘Show Me the Carfax’ campaign and Carfax Advantage Dealer program, more than 8 out 10 used car shoppers now recognize the Carfax brand.

“Knowing up front if a dealer uses Carfax helps influence where buyers choose to shop,” said Chris Basso, communications director at Carfax. “We’ve made it easy for subscribing dealers to combine our brand with their reputation anywhere they advertise. Using these free assets, our dealer customers and their agencies are creating powerful ads that build consumer confidence and drive more customers to their stores.”

Dealers have access to a robust collection of resources that let used car shoppers know they’re partnered with Carfax. Items such as Carfax logos, Car Fox images and video clips as well as social media content are all free to download and use. The site also features full, customizable ad campaigns to help promote unique sales events, like the popular Carfax 1-Owner sale.

Samples of various dealer ads leveraging the Carfax brand are posted on the website as well as the Carfax YouTube channel.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports™ are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.

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