Auction Genius Enhances Service With CARFAX

For further information: Christopher Basso, Carfax Public Relations, Phone (703) 934-2664

LONGMONT, Colo. (Jan. 24, 2012) -- Auction Genius today announced a major addition to its unique web-based auction solution. Access to Carfax Vehicle History Reports and Carfax Auction Quick Check is available to Auction Genius users for any vehicle on the run list or in the lanes. Buyers now have the information they need all on one screen to buy the right cars at the right price.

"Auction Genius puts the Carfax Report right there in front of me for every vehicle that rolls across the auction block," said Tim Gaylord, President of Gaylord Leasing. "That literally saves me thousands of dollars in potential bad buys."

Carfax-subscribing dealers using Auction Genius can view the vehicle's history simply by adding the Carfax window to their display. The Carfax information automatically updates as each car moves through the lane, or users also can manually select vehicles from run lists to check. Carfax Advantage Dealers have the added benefit of viewing unlimited Carfax Reports and Carfax Auction Quick Checks for vehicles in Auction Genius.

"Carfax information is a must-have for auction units," said Chris Basso, communications director at Carfax. "When buyers are better informed, they bid more aggressively and buy with an added level of confidence. Carfax and Auction Genius are committed to making sure our customers have the information they need to succeed."

About Auction Genius

Auction Genius is web-based software for auto dealers buying vehicles at auction. With a simple combined screen view dealers can quickly evaluate more vehicles in less time and participate in more auctions. It incorporates both local auction and vehicle specific information to help dealers make smarter buying decisions.

The program integrates with industry partners Carfax, NADA Guide Book, Black Book, Kelley Blue Book, and Galves. Auction integration includes Manheim Simulcast, OVE.com, Manheim PowerSearch, ADESA LiveBlock and ADESA DealerBlock, with more in development. Auction Genius is located in Longmont, Colorado.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is integrated with over 250 acquisition and inventory companies and is the vehicle history provider of choice for 32 manufacturer Certified programs plus 2,000 automotive Web sites. Online shoppers view Carfax® Vehicle History Reports™ included with dealer listings more than 85 million times a year to buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.

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