Demand Advantage Joins Carfax Service Network

For further information: Christopher Basso, Carfax Public Relations, Phone (703) 934-2664

BURBANK, Calif., Jan. 8, 2014 -- Demand Advantage, one of the leading web-based shop management and CRM software providers, has joined the Carfax® Service Network. Demand Advantage makes it easy for its subscribers to also become members and get automatically enrolled in the Carfax Service Loyalty Program as well. Through all Demand Advantage software products, users now can take advantage of Carfax resources that help reach new service customers, and increase retention and revenue.

"We are elated that Demand Advantage joined the Carfax Service Network," said Larry Zide, owner of Agoura Lube and Smog in Agoura Hills, Calif. "Our technicians now can take full advantage of the Carfax Service Loyalty Program tools we rely on from within Shop Advantage. Being part of the network has helped us significantly increase customer loyalty and drives new business to our shop as well."

Demand Advantage users have direct access to no-cost benefits of the Carfax Service Loyalty Program like Carfax® QuickVIN™ and Carfax® Service History Check™. Participating shops also are featured on Carfax Vehicle History Reports and in the myCarfax app when car buyers and owners are looking for local shops to help keep their car well-maintained.

"Our partnership with Carfax adds yet another way Shop Advantage brings business to our independent auto repair shop customers," said Joseph Vandertol, partner at Demand Advantage. "Unlike other repair order software, we provide integrated marketing tools right in our work order system. The Carfax QuickVIN service speeds work order creation and Carfax Service History Check allows our customers to offer the best service options and maximize per work order revenue."

More than 28,000 automotive service shops and software providers are Carfax Service Network members, including Demand Advantage. Carfax QuickVIN provides year/make/model and engine information using only vehicle license plates to help increase car count and eliminate parts-ordering errors. Carfax Service History Check shows reported maintenance details so service advisors can make better recommendations and find opportunities to increase ticket averages.

About Demand Advantage

Demand Advantage offers Shop Advantage, a marketing and repair software system for smog and repair shops. Demand Advantage is focused on helping local small businesses compete in the Internet age. Our Shop Advantage product automatically markets to your customers, enables on-line appointments, and helps your shop be found by customers looking online for auto repair services. Our web-based system allows you to manage your business from anywhere. Shop Advantage, one system to run and grow your business.

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About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and maintains the largest vehicle history database ever assembled, comprising over 12 billion vehicle records from more than 77,000 sources across North America. A Carfax® Vehicle History Report™, the most trusted resource for vehicle history information, is an essential step in the used car buying process. To become a Carfax Service Network Member or learn more about the Network, visit www.carfaxservicenetwork.com or call 888-655-5362. Carfax was recently acquired by IHS Inc. (NYSE: IHS).

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