NASHVILLE (December 2, 2013) – According to a new independent study on the impact of Carfax Reports on the automotive shopper buying cycle from Dataium, the largest aggregator of in-market automotive shopper behavior, dealers using Carfax on the Internet get more buyers interested in their cars. Commissioned by Carfax, the initial findings from the study revealed that online shoppers spend nearly twice as long on a dealer’s website and are five times more likely to submit a lead when the dealer provides Carfax® Vehicle History Reports™. They also are twice as likely to look at cars listed with a free Carfax Report.
“Our findings show clear evidence that using Carfax creates more sales opportunities for dealers,” said Eric Brown, Dataium Co-Founder. “In our study, when Carfax Reports were provided for cars posted online, there was a significant increase in the time spent on the dealer’s website and lead submissions. It’s likely that more interest and more leads will result in increased sales.”
When dealers combine the power of Carfax with their own brand online, the study shows that more consumers consider buying the cars those dealers are selling.
“Most of our customers start shopping online, so building their confidence in us and our cars on the Internet is critical,” said Bennett Boothe, digital sales and marketing director at Moreland Auto Group in Colorado. “We noticed the cars we listed with a Carfax Report were getting more traffic and more sales. Now we make sure a Carfax Report is included with all our cars. It’s a big key to our online success.”
“Our partnership with dealers goes well beyond providing vehicle history information,” said Bill Eager, vice president of Carfax. “We help give online shoppers more confidence to become on-the-lot buyers.”
Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection, analysis, proprietary research and reporting technology, and is also known for its ASI™ index. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).
About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports™ are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com. Carfax was recently acquired by IHS Inc. (NYSE: IHS).
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