CHICAGO, Aug. 1, 2011 — Cars.com today announced the addition of Carfax Vehicle History Reports to the site’s mobile platform. Shoppers who visit http://m.cars.com can view free Carfax Reports purchased by subscribing dealers with a simple screen tap. With even more valuable information available at their fingertips, smartphone users can make faster buying decisions.
‘Cars.com continues to pioneer the way car shoppers use mobile to buy new and used cars,’ said Sharon Knitter, Senior Director Mobile for Cars.com. ‘Nearly 35 percent of car shoppers use their mobile devices such as iPads and smartphones during the car-shopping process, so the addition of free Carfax Vehicle History Reports gives these shoppers one more invaluable tool to help them shop with confidence.’
Since 2005, Cars.com has automatically linked Carfax Reports paid for by dealers to their main website listings. Mobile site visitors will see a Carfax text link on the vehicle details page of each listing that has a Carfax Report from the dealer. With this enhancement, Cars.com and Carfax are helping to meet the needs of both on-the-go and online shoppers.
‘Smartphone shoppers expect to get the same information as they would using a computer to search for used cars online,’ said Larry Gamache, communications director at Carfax. ‘Providing access to Carfax Reports on the Cars.com mobile site helps ensure on-the-go buyers won’t miss this crucial step in their decision-making process and can buy with greater confidence.’
Cars.com was recently named the ‘Best Overall Customer Experience’ by Keynote Systems, the world’s leading Internet usage research company. Cars.com is an online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With price listings, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (N.Y.SE: BLC), Gannett Co., Inc. (N.Y.SE: GCI), The McClatchy Company (N.Y.SE: MNI), Tribune Company and The Washington Post Company (N.Y.SE: WPO).
About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and maintains the largest vehicle history database ever assembled, comprising over 8 billion vehicle records from more than 34,000 sources across North America. A Carfax® Vehicle History Report™, the most trusted resource for vehicle history information, is an essential step in the used car buying process. Get free Carfax® Reports from dealers wherever used cars are sold online or look for Carfax Advantage™ dealers in your area and say ‘Show Me the Carfax’. For used car buying tips or to purchase a Carfax® Report, visit www.carfax.com. Connect with us on Facebook, LinkedIn and Twitter@CarfaxReports, read Customer Stories and watch us on YouTube. Friend Car Fox on Facebook and follow him on Twitter@TheCarFox.