Automakers Enhance CPO Partnership with Carfax
FRANKLIN, Tenn. (September 24, 2018) – Carfax has expanded its role in the Nissan and Infiniti Certified Pre-Owned (CPO) programs to boost customer retention at certified dealerships. As part of the program benefits, Nissan and Infiniti CPO buyers now get enrolled in the free myCarfax service so they receive service and recall alerts for their vehicle from Carfax. The selling dealer also is designated as the customer’s favorite shop within myCarfax. Research shows that myCarfax users are 21% more likely to return to the favorite shop for their next service visit and also have their car serviced more often.
Nissan North America is the first to make customer enrollment in myCarfax part of the CPO purchase process. Service reminders and recall notices sent to the customer through myCarfax help ensure those vehicles are cared for by the selling dealer’s service department. The result is more repeat service business and homegrown vehicles staying with that dealership.
“Our goal with the myCarfax app is to increase the value of our CPO program to our customers along with allowing us to enhance the overall customer experience,” said Michael Verpoort, senior manager of Certified Pre-Owned sales for Nissan.
Through this enhanced partnership, Nissan and Infiniti CPO buyers also receive free copies of their vehicle’s Carfax Vehicle History Report™ and Carfax Buyback Guarantee certificate from the dealer. Since 2012, certified Nissan and Infiniti dealers are required to run a Carfax Report on all CPO-eligible vehicles, which must qualify for the Carfax Buyback Guarantee. All Nissan and Infiniti CPO vehicles also are listed for sale with free Carfax Reports on carfax.com.
“For years Carfax has helped build confidence with our customers buying or servicing certified and non-certified cars,” said Jim Conroy, group operations director for Ramsey Auto Group. “People want trusted information they can use to make good decisions. We see more and more people coming back to our service departments because they trust our expert technicians and the data-driven recommendations we give them.”
More than 70% of all Nissan and Infiniti dealerships are part of the myCarfax Service Shop program. Maintenance work performed by participating dealers is reported to Carfax and easily accessible through the myCarfax app.
“Nissan’s decision to register their CPO customers with myCarfax helps reduce the cost of car ownership while increasing certified dealer revenues,” said Vern Poyner, general manager at Carfax. “Well-maintained vehicles tend to last longer and experience fewer costly problems, saving owners money in the long run. Service reminders from myCarfax help ensure more customers return to the same dealer for service, bringing in potentially thousands of dollars in additional service revenue. Plus, our research suggests that regular service customers are nearly twice as likely to buy their next vehicle from the same dealer.”
Carfax, a unit of IHS Markit (Nasdaq: INFO), helps millions of people every day confidently shop, buy, own and sell used cars with innovative solutions powered by Carfax vehicle history information. The expert in vehicle history since 1984, Carfax provides exclusive services like Carfax Used Car Listings, myCarfax, Carfax History-Based Value and the flagship Carfax® Vehicle History Report™ to consumers and the automotive industry. Carfax owns the world’s largest vehicle history database and is a nationally recognized top workplace by The Washington Post and Glassdoor.com. Become a myCarfax Service Shop at www.mycarfaxserviceshop.com or call 888-655-5362. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About Nissan Motor Co.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
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