Home > Blog > Company > CARFAX Privacy Statement

CARFAX Privacy Statement

Effective January 12, 2022

This Privacy Statement is intended to help you understand what information about you CARFAX collects, including on CARFAX.com and the CARFAX mobile device applications intended for use by consumers (collectively, “CARFAX web sites”), and how we use the information collected. By using CARFAX web sites, you signify your consent to the data practices described in this Privacy Statement and agree that your visit and any dispute over privacy is subject to the Terms of Use.

You should check this Privacy Statement frequently for any changes. If you have any questions or suggestions regarding our Privacy Statement, please contact us by visiting our Help Center or writing to us (please include your name, mailing address and email address with your inquiry):

Consumer Affairs
5860 Trinity Parkway
Suite 600
Centreville, VA 20120

Protecting the privacy of children

CARFAX web sites are not intended for use by children and we will not knowingly allow children to provide any personal information. If you are a minor, please do not provide any information about yourself.

State Specific Privacy Disclosures

I. Information collected

When you give information to CARFAX

CARFAX will collect your name, mailing address, email address, and payment card information when you purchase CARFAX® Vehicle History ReportsTM (“CARFAX Reports”). If you choose to use complementary services, such as CARFAX Sell My Car, CARFAX Car Care or CARFAX Used Car Listings, CARFAX may require you to create an account by providing your email address and password. In addition, CARFAX may ask for additional information to provide certain services.  For example, (1) if you purchase a CARFAX Report, CARFAX will ask you to provide the Vehicle Identification Number (VIN) or license plate information for relevant vehicle; (2) if you use the CARFAX Sell My Car service, CARFAX will ask you to provide information about your vehicle; (3) if you use the CARFAX Car Care service, CARFAX will ask you to provide the VIN(s) for the vehicle(s) for which you wish to receive service reminders; or (4) if you submit a request for additional information on a used vehicle listed for sale on the CARFAX website, CARFAX will ask you to provide your contact information and other information about the nature of your inquiry.  If you submit a request for information on any CARFAX web site, CARFAX will collect any information you submit in connection with your request, including but not limited to, name, email address, telephone number, and any personalized message included in your request.

CARFAX will collect any information that you provide to CARFAX (1) through the CARFAX Car Care service, (2) in the process of sharing feedback related to third party products or services, and/or (3) through comments on public postings on CARFAX web sites. Please be aware that any such information may be viewable by others; please do not disclose any personal information or any information that you do not wish to make publicly available.

If you permit CARFAX to access your zip code level information through any CARFAX web site, CARFAX may collect (or have a third party collect) and store such zip code level information. If you permit CARFAX to access your geolocation through your mobile device, CARFAX may use the precise location for your device and the provider of the information may also have access to the information collected by CARFAX. Your mobile device offers the ability to disable CARFAX’s access to your geolocation information at any time.

If you choose to participate in CARFAX surveys while on CARFAX web sites you may be asked to provide other anonymous demographic information such as zip code, age, gender, preferences and interests.

When you use CARFAX web sites

CARFAX may collect other information that you may submit in the course of searching for vehicles or creating an account such as zip code and/or type of vehicle viewed. If you call a toll-free telephone number provided on any CARFAX web site, CARFAX may record the call, as well as the date, time, and length of your call, and the phone number from which the call originated, along with other information that may be captured, and all such captured information may be used as described in this Privacy Statement.

CARFAX web sites may contain web beacons to collect data regarding user traffic patterns. CARFAX web sites use cookies to collect information about your computer hardware (desktop, laptop, mobile devices and mobile device identifiers etc.) and software, such as referring domains, the type and version of browser used, operating system software, screen resolutions, color capabilities, IP addresses and plug-ins. We may collect, or have a third party collect on our behalf, data on how visitors use and navigate through the CARFAX web sites, such as number of visits, paths taken, time spent on CARFAX web sites, pages visited, vehicles researched and viewed and other similar information that will help us improve the quality of our service, create a better user experience and to serve targeted advertising. CARFAX may use Criteo SA, RTB House, and/or Firebase Analytics from Google to collect such information. To learn more about how Firebase Analytics, Criteo SA, and RTB House collect and use data and to opt out, please visit their privacy pages at www.google.com/policies/privacy/partners/, http://www.criteo.com/privacy/, and https://rtbhouse.com/privacy-center/services-privacy-policy. Criteo SA and RTB House may use some data collected on the CARFAX websites for cross device linking purposes. CARFAX may include web beacons in some of our email communications to gauge the effectiveness of our customer communications and marketing campaigns.

When Received from a CARFAX Customer

Automobile dealers and service shops may share your name, email address, and/or telephone number and VIN with CARFAX for the purpose of providing additional services to you.

Law enforcement agencies may provide police accident reports to CARFAX for the purpose of fulfilling their obligation to make such reports available to their citizens and others. Similarly, CARFAX may receive personal information from insurers when such insurers’ search for a specific police accident report.

II. Use of the information

CARFAX uses the information you provide to deliver services requested by you. As more specifically explained in this Privacy Statement, if you submit a request for information on any CARFAX web site, you agree that CARFAX may share the information you submit with third parties, as necessary to respond to your request. Information related to your vehicle that you submit through CARFAX Car Care may be included in the vehicle information compiled by CARFAX for that vehicle. CARFAX may use location information to provide information regarding vehicles and dealerships in your then-current location. CARFAX may also use any information you provide to send you additional communications about CARFAX products and services and other special offers and promotions related to the used car buying and ownership process.

We use information collected through cookies and web beacons to analyze usage, learn about users, and deliver customized content and advertising and uncover ways in which we can improve CARFAX web sites and make them easier to use. Information provided by visitors to the CARFAX web sites who choose to complete user surveys help us better understand how visitors to the CARFAX web sites are using CARFAX web sites and/or CARFAX Reports and develop better products and services for you. CARFAX occasionally appends data collected through CARFAX web sites with third party data to effectively plan customer communications and marketing campaigns and analyze how the CARFAX web sites are used.

CARFAX may use your account login information to provide you with a better experience on the CARFAX web sites across devices.

If an automobile dealer or service shop provides your contact information and VIN to provide additional services to you, CARFAX will use the information for such purposes.

CARFAX uses the police accident reports to provide such reports to citizens and others, as required by the relevant law enforcement agency and information submitted by insurers to provide such insurers with the requested police accident report.

III. Protection of the information

We maintain administrative, technical, and physical safeguards against unauthorized access to the information CARFAX collects. For example, when you complete the CARFAX Report order form, all information you enter is encrypted via a secure sockets layer (SSL) before it is sent over the Internet to our secure servers and/or credit card processor, as applicable. We do not retain the full payment card account number submitted in the process of purchasing a CARFAX Report in our systems, but we may store partial payment card numbers for up to six months for our reference. To protect against unauthorized access to your account, we recommend that you protect your password, log out of your account, and close your browser after each use.

IV. Disclosure of the information to third parties

CARFAX may disclose personal information about you: (i) to its service providers to provide the services requested by you; (ii) to provide you with a better user experience; (iii) as provided in this Privacy Statement; (iv) to defend against legal claims or otherwise protect our rights; (v) as required by law, judicial proceeding, court order, or legal process served on CARFAX; (vi) for purposes of law enforcement investigations; and/or (vii) as requested by you. If you submit a request for information from an automobile dealer or service shop through the CARFAX web sites, you agree that CARFAX may share the information you submit with such third parties, as necessary to respond to your request. Such third parties’ use or disclosure of the information you submit is subject to their privacy policies and practices and CARFAX has no control over the subsequent use or disclosure of any information you provide. If CARFAX offers functionality to share information via email or social media on any CARFAX web site page and you choose to use such functionality, the information you provide may be shared with recipients. CARFAX may share with third parties, including but not limited to, other users and vendors: (1) information you submit regarding your vehicle through CARFAX Car Care; (2) your feedback regarding third party products or services; and (3) any other content or materials you submit through public posting on any CARFAX web site. CARFAX does not sell any information that specifically identifies you, such as your name, address, email address or telephone number, to any third party.

We may disclose information collected through cookies and web beacons to our affiliates or to third parties, who may aggregate such online activity information across multiple web sites and may use such information for predictive advertising, measuring the effectiveness of advertising, cross device linking or for other purposes. To learn more or to make choices about their use of your information, please click here: http://www.aboutads.info/choices/.

CARFAX uses third party service providers to perform various functions such as processing credit card transactions, analyzing data, serving advertisements and providing marketing assistance.

V. Third party links

CARFAX web sites and emails may include links to third party web sites and/or the opportunity to share on social media (such as the “Share” or “Like” features on Facebook). Your access to such third party web sites or use of social media features is subject to the privacy policies and practices of those third party web sites and/or social media providers. CARFAX does not control the collection, use or disclosure of any information on such third party links. You may access CARFAX web sites through links on third party web sites. By entering CARFAX web sites through a third party web site you may be allowing such third party’s web site to view any information you provide to CARFAX. If you are concerned about entering through a third party web site, you can access CARFAX web sites directly at www.carfax.com, or by downloading the applicable CARFAX mobile device applications intended for use by consumers. CARFAX is not responsible for the privacy practices or the content of any third party web sites. We encourage you to review the privacy policies of any web sites through which you access CARFAX web sites or which you access through CARFAX web sites or emails to better understand such third party web sites’ data collection and use practices.

VI. How to update or change the information and opt out of marketing emails

You may update or change the information pertaining to your account by contacting CARFAX by clicking here. You may opt out of receiving promotional emails from CARFAX when you complete the CARFAX Report order form, or you may unsubscribe at any time by using the link included on all marketing emails. To unsubscribe from receiving promotional emails from CARFAX you can unsubscribe via your account. If you choose to opt out of receiving promotional emails, you will only receive emails in connection with the CARFAX services to which you have subscribed.

To opt out of receiving targeted content and advertisements on CARFAX web sites you can change your browser options to stop accepting cookies or to prompt you before accepting a cookie from any web site. You will be able to access and use CARFAX web sites with cookies disabled, but the user experience may not be customized to your interests and needs.

VII. Updates to this Privacy Statement

We reserve the right to modify this Privacy Statement at any time. Any changes to the Privacy Statement will be posted here. If the changes are significant, we will provide you additional, prominent notice as appropriate under the circumstances.