Subaru is the automotive manufacturing division of Fuji Heavy Industries, one of the largest
manufacturing companies in Japan. Subaru is well-known as the active person's car company with
all but one of its vehicles on the market having all-wheel drive (AWD) as standard in North America
and for the use of the smooth and reliable horizontally opposed ("boxer") engine design. Subaru
is also known as one of the top contenders in Rallycross motorsports, with several World Rally
Championships to the company's credit.
Subaru became a company in 1953, but its parent, Fuji Heavy Industries, was founded in 1915.
The Subaru name came from Kenji Kita, CEO of FHI in the 1950s, who had always considered the
Japanese name for the Pleiades star cluster to be romantic. To this day, the Subaru logo is comprised of
the six stars arranged in an oval representing the Pleiades.
Subaru currently builds vehicles in Lafayette, Indiana at Subaru of Indiana Automotive. The plant is
a designated backyard Wildlift Habitat by the National Wildlife Federation and has achieved a zero-
landfill production designation, being the first automotive plant in the U.S. to do so. Nearly everything
in the manufacturer's vehicles are recyclable and Subaru was one of the first automakers to create
an "end of life" recycling plan for its cars. On average, Subaru vehicles are 97.3 percent recyclable.
This and other environmental advancements by the company have earned it repeated Environmental
Protection Agency awards, including the Gold Achievement Award in 2006.
Subaru is also well-known for its innovation beyond its exemplary environmental record, having
adopted a unique controller technology for engine and body systems called CAN (Controlle-area
Network) as well as for its use of the boxer engine type and its advanced AWD systems.