brand is one of the newest in the automotive industry and was created by Toyota as a brand specifically to appeal to younger buyers. Various translations of "Scion" have it as being "decendent, offspring, progeny" as an Old English term for "lineal descendant" (ala son, daughter, grandson, granddaughter).
Scion is known for its "single trim" purchase process in which its vehicles come in only one trim level at one price. Most Scion models are low-cost, style-oriented vehicles. The Scion nameplate is used only in North America.
Scion has five models in its lineup, led (in sales) by the two- and three-door tC, the five-door xB compact wagon, the iQ ultra-compact city car, the five-door compact xD, and the FR-S rear-wheel drive sports car. The xD replaced the xA while all others in the lineup are new-generations of models introduced at Scion's founding.
The xA and xD enjoy a reputation for being versatile people-haulers with an advertising campaign involving hamsters who like to party. The cars are popular among young families and first-time buyers who want versatility. The xD will be replaced by another model, the company has announced.
The tC is the company's flagship model, boasting the most sales and the fastest refresh rate. Now on its third-generation, the Scion tC is known as a sporty compact car with great coupe styling and more power than necessary for its size. It is often considered an entry-level frong-wheel drive sports car.
The Scion FR-S is the marque's other sports car, being a part of a collaboration between Toyota and Subaru, with the Subaru model being the BRZ and the Toyota being the FT-86. All three are identical cars with only interior differences and color choices differentiating them. It is the only rear-wheel drive car in the Scion lineup and is the most expensive car bearing the Scion name, but produces 200 horsepower with a road-hugging reputation.
The Scion iQ is the company's ultra-compact offering in a three-door configuration. Often called the "Scion Smart Car" the iQ is popular among urbanites and commuters for its small size, maneuverability, and high fuel economy.