officially Ram Trucks, is a spinoff division of Chrysler to make its truck division separate from its crossover and car lines. Ram can also refer to the former Dodge Ram pickups and SUVs. Under the new structure, former Dodge truck offerings are now Ram Truck models.
Ram is an old name, having been used in the 1920s under the Graham nameplate and revived in the 1980s as a Dodge brand for specific truck and SUV models. The Ram name is associated strongly with Dodge pickup trucks and continues to be one of the largest-selling groups in the Chrysler-Fiat family.
As with most pickup trucks on the market, the Ram brand uses the traditional "frame capacity" numbers to denote light-, medium-, and heavy-duty truck offerings, with the 1500 being the "half-ton" (light-duty) model, the 2500, 3500, etc. all being heavier vehicles up to the 5500 heavy-duty. Ram also markets the ProMaster and Cargo Van. Ram vehicles are built in Warren, Michigan, Saltillo, Coahuila, Mexico, and Ontario, Canada.
Pickup trucks continue to be the Ram Trucks brand's best-sellers and former Dodge Ram and current Ram Truck 1500 models are very popular both in the new market and the secondary sales markets. Ram and Dodge trucks enjoy a reputation for rugged reliability and a comfortable highway drive as the only major truck-maker utilizing spring coil suspension on the rear axle of their pickups. The Ram Box and other accessories are highly-prized options in the used market.
Vans based on the truck chassis used for pickup trucks are also a popular used car today. The ProMaster van is a top-selling commercial van in various duty formats and the Cargo Van is a sought-after delivery vehicle in the commercial aftermarket. The ProMaster is noted for its low load entry, wide doors, and front-wheel drive stability.
Chassis cabs using the pickup truck offerings from Ram and Dodge are also solid sellers in the used market. Used trucks for various work configurations are commonly sold with both factory and aftermarket bed options for food trucks, farriers, delivery, flatbed use, utility, and more.