was a marque of the Ford Motor Company until its discontinuation in 2011 as part of the automaker's consolidation efforts. Mercury was founded in 1938 by Edsel Ford as an entry-level luxury car line to fit between the Ford and Lincoln brands. Most Mercury vehicles were up-fitted Ford models with different branding.
Through its years, the Mercury brand held its entry-level luxury aplomb and by the 1990s, popular models such as the Mountaineer sport utility, the Villager minivan, and flagship Grand Marquis were leading the way as the company ebbed and flowed with the market's changes. In the last decade of its existence, the Mercury brand sold the popular Cougar, Mariner, and Monterey models. During this time, the brand offered one of the first production hybrid-electric SUVs as the Mariner Hybrid, offered its first full-sized sedan since the early 1990s in the Montego and the Sable was replaced with the Milan midsize sedan.
Flagging sales and a lack of brand image in the mid-2000s eventually lead to the Mercury brand being discontinued in 2011 and Ford began offering entry-level luxury vehicles with the Lincoln brand instead.
Mercury sedans are known for their performance, affordable luxury, and interchangeability with their Ford vehicle counterparts in repair and replacement.
Mercury SUVs are most well-known for their luxury capability with an emphasis on road handling and comfort. They are identical in function to their Ford counterparts, but generally have a softer feel on the road as opposed to the truck-like appeal of the Ford line.
Most Mercury minivans are equated with style and road friendliness. They ride well, look better than most, and have the family-friendly ergonomics expected of a good minivan.