builds cars, trucks, light buses, engines, motorcycles and more. The Japanese company is well-known globally for its commercial vehicles and motorcycles as well as for the passenger cars it produces in some markets. The company left the United States market a few years ago, selling its interests here to Subaru, with which it shared a plant in Indiana.
Most Americans recognize Isuzu for the I Series P'up, a pickup truck built in the 1990s, the Amigo, Trooper and Rodeo sport utilities (1989-2004) and the Utilimaster Reach commercial van.
The P'up was a pickup truck still found on the used market, often with a utility flatbed or short-sided bed for commercial use. Some are also found in their original pickup truck bed as well. They are noted for their utility and extreme longevity, especially with the diesel engine variant.
The Isuzu Amigo was a compact SUV sold in the United States and Canada from 1989 to 1994. It was small, reliable, and popular among those who wanted a capable light offroad machine that would also cater to family needs without breaking the budget.
The used car market often sees Trooper and Rodeo sport utilities for sale. The Trooper was produced from 1983-2002 and the Rodeo from 1991-2004 and were very popular thanks to their right-size and value for the dollar. They did not, however, sell well as Isuzu did not have its own dealerships and relied on a partnership with General Motors to sell the SUVs, which were often compared unfavorably to Chevrolet offerings which were offered on the same lots.
Isuzu is still active in the motorcycle market, selling several models here in the U.S. and there is an active trade in used motorcycles as well.