Forty-some years ago, a famous Land Rover magazine ad tallied the record number of times one of these stalwart vehicles had been gored by a Rhinoceros: "If you know of a Land Rover that has been gored more times, or by more Rhinoceroses, please contact us. . . ." The ad was deliberate camp, and a blatant parody of a famous Rolls-Royce ad of the same period. But its point was clear, and essentially true: If you needed to drive where Rhinoceros encounters were a genuine possibility, then the Land Rover was your baby. Whereas if quiet highway cruising was your goal, well then, old boy, you might do as well to shop elsewhere.

Four decades later, Rhinoceroses are still rarely encountered in upmarket suburbs; whereas comfortable, competent, even sporty SUV-like vehicles such as the BMW X5, Cadillac SRX, Infiniti FX, Mercedes-Benz M-Class, and Porsche Cayenne frequently are. And competition from these vehicles, more than the occasional large horn driven angrily through an aluminum door, constitutes the biggest threat to Land Rover's territorial dominance.

So just last year (2006) Land Rover released the all-new Range Rover Sport: Spirited, sporty, agile, with a snazzy look. (OK, maybe not all that snazzy, but for a Range Rover, it's snazzy.) And frankly more comfortable on the road than off.

Range Rover Sport also plugs a gap in the Land Rover model range, between the full-size, hyper-expensive Range Rover and the entry-level, family-friendly LR3. Range Rover Sport is in fact built on a mechanical platform derived from the LR3, but with a shorter wheelbase that emphasizes handling over seven-passenger capacity. Sport also costs a solid $20,000 less than the full-size Range Rover, but only about $4,000 more than a fully equipped LR3.

New for 2007: Standard equipment levels are improved with the addition of a Personal Telephone Integration System with Bluetooth capability, and one-touch power window operation at the front passenger's position. The Dynamic Response System, exclusive to the Supercharged model last year, is now available (along with Brembo disc brakes) on the HSE. Supercharged Sports now come standard with Sirius Satellite Radio; and with a choice of Line Oak or Cherry interior wood, Lux or Sport leather, and standard or Stormer 20-inch wheels.