Subaru became a company in 1953, but its parent, Fuji Heavy Industries, was founded in 1915. The Subaru name came from Kenji Kita, CEO of FHI in the 1950s, who had always considered the Japanese name for the Pleiades star cluster to be romantic. To this day, the Subaru logo is comprised of the six stars arranged in an oval representing the Pleiades.
Subaru currently builds vehicles in Lafayette, Indiana at Subaru of Indiana Automotive. The plant is a designated backyard Wildlift Habitat by the National Wildlife Federation and has achieved a zero- landfill production designation, being the first automotive plant in the U.S. to do so. Nearly everything in the manufacturer's vehicles are recyclable and Subaru was one of the first automakers to create an "end of life" recycling plan for its cars. On average, Subaru vehicles are 97.3 percent recyclable. This and other environmental advancements by the company have earned it repeated Environmental Protection Agency awards, including the Gold Achievement Award in 2006.
Subaru is also well-known for its innovation beyond its exemplary environmental record, having adopted a unique controller technology for engine and body systems called CAN (Controlle-area Network) as well as for its use of the boxer engine type and its advanced AWD systems.