Launched in 1948 as a vehicle in the Rover Company, Land Rover quickly evolved into a marque under the Rover Company's name before being sold to several owners in succession, ending with current owners Tata, who purchased it from Ford. Famously, Land Rover vehicles were often in a light shade of green as, after World War II, those shades were in great supply from military surplus offerings that Rover purchased in large quantity. Made with military specifications in mind, Land Rover vehicles became known as high-quality expedition machines and solidified a reputation for tough, go-anywhere capability and relatively easy field maintenance.
Though Land Rover has been closely associated with the British Military in a way similar to the Jeep brand here in the U.S. and our armed forces, the majority of its sales, like Jeep, have been to civilian purchasers. The brand is continually award-winning as well.
Most recently, Jaguar Land Rover was honored with several Top Vehicle Awards from Edmunds.com, as the Best Luxury SUV by Edmunds.com, and as a MotorWeek Best Dream Machine Driver's Choice Award. Land Rover was ranked third in Strategic Vision Inc's Total Quality Index in 2012 as well. Currently, Land Rover offers the LR2 and LR4 mid-size and full-size sport utilities as well as the Range Rover, Range Rover Evoque, and Range Rover Sport luxury SUVs.