Whatever the origins of the Jeep name, it is a brand that has endured and enjoyed world renown and recognition throughout its history. The Jeep brand and vehicles were owned by Willys, Kaiser Motors, American Motors, and finally Chrysler in 1987. The brand has remained with Chrysler ever since and is now one of the company's fastest-growing brands thanks to aggressive marketing and the introduction of several model updates and new offerings.
Today, Jeep is recognized around the world as an off-road and sport utility brand, being sold in all major markets globally. Most recently, the Jeep brand has spearheaded some Chrysler technology introductions such as new diesel powertrains for light-duty vehicles and integration of fuel-efficient options for their global lineup. Special Jeep-oriented events around the nation and globe are sponsored by or encouraged by the brand, including the famous Moab Jeep Safari in Utah and the Jeep Jamboree, which is held by local chapters of the brand's fans around the world.
Vehicles from Jeep have won national and global press and design awards, including the coveted SUV of the Year designation from the North American press as well as SUV of the Year from the Texas Auto Writers group. Several J.D. Powers and Insurance Institute for Highway Safety awards also adorn the Jeep marquee's shelf.