Most Acura vehicles are given acronyms for their design purpose or market segment, so NSX is from New Sports eXperiment. Since the beginning of the twenty-first century, Acura vehicle sales have risen steadily, now rivaling most competitive makes in the luxury segments.
The Acura logo is a stylized "A" with a slight split at the top to denote both a skewed H (for Honda) and a set of engineer's calipers. Acura's most recent marketing efforts have been highly visible in the Marvel Comics movies franchise, including the Iron Man, Avengers, Captain America, and other series.
Several Acura vehicles have recently received awards from the automotive press and other organizations, including making Car and Driver's Ten Best list several times as well as a CNET.com Editor's Choice award. Acura is also heavily involved in motorsports, especially here in the Americas. Acura vehicles race in the Sports Car Club of America (SCCA) and IMSA GT Championship series. Since the 1990s, Acura has won races and championships in both the SCCA and IMSA GT. Most recently, Acura also entered the American Le Mans Series with multiple teams, debuting there in 2007 with a second place overall thanks to partner Andretti Green and third overall thanks to Fernandez Racing. The Acura ILX recently won its class in the 2014 25 Hours of Thunderhill, finishing eighth overall.