Where is the used vehicle industry headed?
Several trends in recent years have changed the used car marketplace dramatically.
The driving force behind these four trends is the same - the increased consumer
demand for more information before they make a purchase decision.
Source: Dohring Company
How big is the used vehicle market?
In 1999, 43.3 million used vehicle transactions occurred with a total value
of $361 billion (average selling price of $8,830/vehicle).
Source: 2003 Used Car Market Report, ADESA
The Internet
"More used-vehicle buyers are turning to the Internet in their
automotive shopping process than ever before, according to the 2004 J.D. Power
and Associates Used Autoshopper.com Study. The study is based on the online
shopping habits of late-model used-vehicle buyers (five model-years old or newer).
Currently, fifty-four (54) percent of all used-vehicle buyers use the Internet as
part of the vehicle shopping process-up from 43 percent in 2003 (Press Release ? July 7, 2004)
Source: J.D. Powers & Associates
Automotive Internet Visits
Among all used-vehicle buyers, 36 percent say their make and model decisions were
impacted by information found online?up from 29 percent in 2003?while 22 percent
were impacted in their selection of sellers?up from 16 percent. Among automotive
Internet users, 85 percent say the Internet impacted the price they paid for their
vehicle, and 66 percent say it impacted which make or model to purchase
Source: J.D. Powers & Associates
Superstore
As traditional auto dealers undergo consolidation nationwide, used car superstores
are aggressively entering the market.
"49% of consumers surveyed would prefer to shop and purchase from a
used car superstore because of large selection and variety."
Source: Dohring Company
Certification Program
Most auto manufacturers now offer some sort of used car certification program
in an effort to ensure used vehicle quality.
"28% of consumers surveyed would prefer to shop for a used
vehicle at a new car dealership with a manufacturer's certification program."
Source: Dohring Company
Disclosure
Many states nationwide have enacted laws forcing sellers of used vehicles to
accurately represent the condition of the vehicle and disclose any potential
problems. CARFAX Vehicle History Reports enable auto dealers to provide detailed
information about a used vehicle.
"93% of consumers surveyed want dealerships to provide a record of
used vehicle history."
Source: Dohring Company